If you’re looking for three reasons why you should include an offer in every marketing piece you produce, then you will want to read this article.
The three points I’m revealing today, are based on physics and psychology. After reading this article you’ll understand the fundamental truth of why it’s vitally important to include offers [...]

As a sales catalyst and marketing strategist it’s important to know how to shorten the sales cycle for my clients.
But even though the topic is a pretty complex one there are a few pointers I want to give you today that you might find useful in your own endeavours to reduce sales cycles.
And that’s to…
Focus [...]

I’m a member of SoftwareCEO.com’s forum and recently replied to a very interesting question I found there. The reciprient found my reply useful so thought I’d write it
here in the hopes you might find it useful too.
Here it is:
This statement you made really intrigued me. You said:
“We do want to strengthen the ROI message, but [...]

Running a strong, clear marketing campaign that has a clear Unique Selling Proposition coursing right through it, is not easy, but it’s vital for business success and survival. You just have to look at Obama’s marketing campaign to see that when you get it right, the results can be amazing.
In today’s marketplace a fuzzy [...]

“In 2008, the first members of the Baby Boom generation turned 62, the average retirement age in North America, Europe and Asia. Meanwhile, many schools faced with continuing resource, capacity and quality issues, are struggling to graduate qualified candidates.
The U.S. Department of Education estimates that 60 percent of all new jobs in the 21st Century [...]