So you’ve decided enough is enough, and are ready to figure out what you’re doing wrong with your direct mail campaigns. Congratulations! You’re taking the first step in growing as a marketing manger, and are on your way to growing your profit margin more consistently, and like never before.
It’s important to start out [...]

Today, while I was reading some amazing quotes from
Brian Tracy, I stumbled upon this one, it read:
“Think of yourself as a resource to your clients; an
advisor, counselor, mentor and friend.”
Very simple, yet powerful words; wouldn’t you agree?
In a world were customer care is non existent and
companies are scared to death of engaging in a
conversation with [...]

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A couple of days ago I talked about how important it is, to watch what your competitor or competitors are up to in the marketplace. So as not to copy their style and find your own voice.
Today there is something else I’d like to talk about, and that is to consider the positive reasons why [...]

Far too often we hear how big companies are muscling out smaller companies in the hopes of holding onto supremacy in the marketplace; Bill Gates being a perfect example.
It’s true, bigger companies do have the money to slug it out but with the rise of the Internet, database marketing, data-mining techniques and other research methods, [...]