The ROI on blogging – can it be measured?

Apparently it can.

Forrester’s Charlene Li, conducted comprehensive research on the subject, last year, and the findings are promising.

She produced two reports: The ROI of Blogging and a Case Study.

Why should you read them?

Because, if you find yourself on the brink of blogging but are unwilling to take the plunge, then her report reveals how you can get started, boosting your company’s brand today.

Alternatively, if you are blogging but lack the ability to measure results, then Charlene’s Case Study, shows you how you can start measuring results today.

She says that by…

“Following a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals. This, in turn, enables marketers to answer the key questions, such as whether to blog or not to blog, or to make smart choices about an existing blog.”