Don't have incentives to convince prospects to opt-in?

When I surf the net, I’m surprised to see many corporate sites don’t offer an incentive to motive prospects to sign up for their e-newsletter; if they offer an e-newsletter at all.

Not sure what an incentive is?

An incentive is something that spurs someone to action, in this case, to opt-in to your e-newsletter. An incentive usually takes the form of a free webinar, report, e-book or sample of something for a certain amount of days e.g. the use of software.

Incentives are like honey is, to a bee. When they go visit the flowers they love, they hope to fly away with something of value for their efforts – honey. Surfers are no different.

When prospects come buzzing around your site, it’s vital to have some kind of ‘nectar’ to offer them; something that motives them to sign up to your e-newsletter before they click away. Something that will add value to their lives; that answers a burning question or solves a nagging problem.

You may think you don’t have any incentives to offer but the great news is, you already do!

Your incentive could be a part of materials you send out to prospects, or be part of a training course, or webinar you conducted; all you have to do is repackage it , write appropriate copy to go above the sign-in box and upload it onto your website. And you’re done.