Profit Week: E-Mail Marketing by Mindthatdata.com

Kevin Hillstrom provides a thoughtful look at the current state of email marketing, where we get all excited about a 0.15% response rate and feels the model is broken.

He suggests an entirely different approach focused on training our customers to ‘interact’ and engage with us and celebrate that rather than the ’stats’.

Hillstrom acknowledges that his ideas may be ‘garbage’ and not work, but as he concludes, with only “one in seven hundred customers buying what we have to sell today, what do we have to lose?”