Are your products and services remarkable?

Are you willing to be remarkable in your marketing?

Smart companies know that being remarkable sells products, lots of it.

In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.

No-one gets noticed that way but being remarkable and
on the edge, does.

I studied a book called Quantum Learning by Bobbi DePorter
last year that powerfully explained the way we best remember
and notice things.

If a situation or experience presents itself in an ‘out of
the ordinary’ way or just plain stupid way, we notice it.

As regards marketing, the rules are no different. We’re
compelled to tell all our friends about it, or buy
that product because among other things, it plucked
our imaginations.

It becomes something we are passionate about.

So many companies are deathly afraid of breaking out
of the mold and avoid ‘extraordinary’ at all costs.

Nowadays, that kind of thinking leads to the slow demise
of so many companies. To survive and thrive, being
bold is the only way to go.

We need more remarkable companies out there.

Do you know any remarkable companies?