Like marmite, either you like Twitter or you loath it.
But the truth is, it’s out there and is making an impact
on some folks lives.
Here’s a presentation given my Evan William on what’s going
on with Twitter and how people are putting the tool to good use.
I just wonder how long this tool will be around.

Share and [...]

Recently I was reading Seth Godin’s Blog and
stumbled on this insert.
Seth wrote:
Paul just sent over this video of a dance tribe forming spontaneously
at a music festival.
My favorite part happens just before the first minute mark. That’s
when guy #3 joins the group. Before him, it was just a crazy dancing
guy and then maybe one other crazy [...]

Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

Howard Sewell, President of Connect Direct, encourages marketers to look past the clickthrough rates to see what is really happening.
He states that search campaigns should measure desired actions and that those actions take place. Like any offline direct marketing campaign; specific actions are expected, either a sale or a lead.
His report is dynamite. Read [...]

Brad Stewart encourages marketers to “leverage marketing dollars to not only act like a good corporate citizen, but actually be a leader in sustainable social investment.”
He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world [...]