I wanted a new outfit and shoes for a special evening out and happened upon a lovely pair of shoes, while out shopping. I wasn’t sure if they would go with a dress, I was hoping to buy, down the road and proceeded to explain my predicament to the shop assistant.
To my utmost surprise, [...]

It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened.
When a prospect picks up your envelope, together with his other post, he spends less than [...]

If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

In this article, Tim Underwood explains how to:
* Compile a list of questions you need to answer
* Test one variable at a time and make certain you can isolate it
* Identify the success metric that is the most relevant to your test
Knowing how to test email campaigns will go much smoother after
you’ve read his tips.

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Chris Baggott, Co-founder and CEO of Compendium Blogware,
starts the groundwork by finding five outstanding
corporate blogs that hit the ’sweet spot’, in as far as,
clearly articulating the goals of their respective
organisations is concerned.
But what I’ve found, is blogs that offer top quality
FREE content, i.e lots of free ‘how to’ advice and
training that resonates with the reader; [...]