Archive for the ‘business to business’ Category

It’s not the size of the dog in the fight but the size of the fight in the dog

I’m a member of SoftwareCEO.com’s forum and recently replied to a very interesting question I found there. The reciprient found my reply useful so thought I’d write it
here in the hopes you might find it useful too.
Here it is:
This statement you made really intrigued me. You said:
“We do want to strengthen the ROI message, but [...]

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Don't read this if you're not worried about the impending babyboom crisis

“In 2008, the first members of the Baby Boom generation turned 62, the average retirement age in North America, Europe and Asia. Meanwhile, many schools faced with continuing resource, capacity and quality issues, are struggling to graduate qualified candidates.
The U.S. Department of Education estimates that 60 percent of all new jobs in the 21st Century [...]

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How to protect your ROIs from the babyboom crisis

Wherever I look nowadays everyone is talking about, among other things, the ‘talent crunch’ or ‘brain drain’ and how companies will suffer from it. While this is certainly true, I’ve not read one article that has considered how the loss of so many could negatively affect how the market place will function or how it [...]

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CMOs: How to prepare for the babyboom crisis like 50 Cents

If you want to survive and thrive through the baby boom crisis and beyond, then you would do well to follow Millionaire Rapper 50 Cents’ business model.
Recently I read an article in Fortune magazine. It featured Mega Star Rapper 50 Cents. I was intrigued to find his business model was a simple one [...]

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