Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

The internet has become a powerful platform for so many leaders.
I for one have met some fantastic [...]

Tipping Point author Malcolm Gladwell, gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

The fundamental truth that humans want the freedom to choose and aspire to enjoy a few top draw items from time to time is revealed very well [...]

Recently I was reading Seth Godin’s Blog and
stumbled on this insert.
Seth wrote:
Paul just sent over this video of a dance tribe forming spontaneously
at a music festival.
My favorite part happens just before the first minute mark. That’s
when guy #3 joins the group. Before him, it was just a crazy dancing
guy and then maybe one other crazy [...]

In this age of information overload it’s good to know there is a method of communication that never goes out of fashion – before and after stories.
Young or old, rich or poor, everyone loves a good before and after story. And the great thing is, you can use this important fact in your marketing efforts [...]