To my utmost surprise, she suggested I take the shoes and go see if they went with the dress I wanted; if not, there was no harm done. I could keep them for a day or two, to be sure they went well with the dress then return them for purchase or return.

I was so impressed with her brilliant idea, entrepreneurial spirit and ease in ‘thinking outside of the box’, I gladly agreed to her fantastic idea; gave her my ‘B’ permit, or green card and promptly left the shop with a brand new pair of sparkly, two inch, sling-backs, I’d NOT purchased for the sole reason; to see if they went with a dress I had my eye on, a few shops down the road.

This kind of shopping experience is not ‘normal’ practice.

But why not?

Why don’t more businesses allow customers to check and see if their product is a good fit before purchase? Fear perhaps? Lack of trust? Concentrating on instant gratification and not the lifetime value of the customer?

Since that amazing experience, not only did I buy those shoes but have since purchased further items for myself and my husband also.

My lifetime value for that shoe shop, is endless.

Simply because an astute shop assistant was wise enough to see beyond the cash register, to ensure a customer had a lovely evening out in her newly acquired sparkly, black, sling-back shoes.

But what I’ve found, is blogs that offer top quality
FREE content, i.e lots of free ‘how to’ advice and
training that resonates with the reader; encourages
feedback and comments; NOT talk about themselves
and how good THEY think THEY are, are the best.

The writer believes that Google Wave is going to make a huge impact on our businesses, lives and careers. But this can only happen if everyone adopts this application, making it their own and he believes many will and gives six reasons why.

His article garnered many interesting comments at the end. After reading his article you may feel the need to leave a comment to.