It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened.
When a prospect picks up your envelope, together with his other post, he spends less than [...]

If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

Alan Bayham, President of Bayham Consulting (opportunityrx.com), believes sales representatives must tailor their approach based on a buyer’s behavioral type.
He offers four types; the Donald Trump/Direct type; the Richard Simmons/Interpersonal type; the Aunt Bee/Safety or Status Quo type and the Albert Einstein/Contemplative type.
His article goes on to explain how to deal with each type, once [...]

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