Kevin Hillstrom provides a thoughtful look at the current state of email marketing, where we get all excited about a 0.15% response rate and feels the model is broken.
He suggests an entirely different approach focused on training our customers to ‘interact’ and engage with us and celebrate that rather than the ’stats’.
Hillstrom acknowledges that his [...]

Leah Messinger offers practical advice backed up by real-world email success stories from a variety of sources. Among her tips: be direct; highlight a benefit; beware of spam filters; consider mobile devices; and, if appropriate for your audience, use alluring keywords such as “tips,” “tricks” or “secrets.”

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Carmine Gallo offers four practical how-to tips on how to create valuable messages your customers’ will look forward to receiving.

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Dian Schaffhauser offers how-to tips to help you boost your e-zine’s value, such as making your e-zine and site work in sync and crafting headlines that are honest, short and direct.

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Firstly, think one person, not list. Here’s how. Imagine, you’ve been invited to visit a friend on a regular basis to chat. How would you go about building that friendship? What questions would you ask him on the first visit, what about the second? What questions would he ask you?