Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I [...]

Howard Sewell, President of Connect Direct, encourages marketers to look past the clickthrough rates to see what is really happening.
He states that search campaigns should measure desired actions and that those actions take place. Like any offline direct marketing campaign; specific actions are expected, either a sale or a lead.
His report is dynamite. Read [...]

Do you know how to analyze web statistics so well, that you instantly see where to tweak a keyword here or a phrase there that boost sales?
If not Nicole Rawski offers practical solutions how you can.
Her topic sparked a lively conversation at the end. You’ll find the comments as interesting as her report.

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Kevin Hillstrom provides a thoughtful look at the current state of email marketing, where we get all excited about a 0.15% response rate and feels the model is broken.
He suggests an entirely different approach focused on training our customers to ‘interact’ and engage with us and celebrate that rather than the ’stats’.
Hillstrom acknowledges that his [...]

A couple of days ago I talked about how important it is, to watch what your competitor or competitors are up to in the marketplace. So as not to copy their style and find your own voice.
Today there is something else I’d like to talk about, and that is to consider the positive reasons why [...]