Brad Stewart encourages marketers to “leverage marketing dollars to not only act like a good corporate citizen, but actually be a leader in sustainable social investment.”
He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world [...]

Yes that’s right – give away your best ideas or stuff for FREE. Rock stars do this all the time. The result? Fame and fortune. Have you ever heard of a singer say to their record company; “Hey man, put out the worst single on our new album, okay?” No, they’ll NEVER say that to their record company. Why?

When I surf the net, I’m surprised to see many corporate sites don’t offer an incentive to motive prospects to sign up for their e-newsletter; if they offer an e-newsletter at all. Not sure what an incentive is?

According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.

According to a Forrester report on mediapost.com, marketing budgets are being cut by 3% this year. And due to this, marketers are left scratching their heads, figuring out how to do more with less.
Now forced to use their brains rather than their budgets, one source being tapped into for inspiration is social marketing, a ‘let’s [...]