Sean Cheyney from imediaconnection.com reminds
us that change is good and that sticking with
what we know is marketing suicide.
But as marketers/consumers, we are always witness
to marketing tactics that have left us thinking,
“hmmmm” or wonder; “What where they thinking?”
Clearly they didn’t get the memo.
Check out his six tactics and see if you’ve
ever made any of these marketing [...]

Arthur Middleton Hughes offers five quality tips and insights into how to build customer relationships with your list and backs up his ideas with real world examples from a variety of sources.
His tips include; why continuing to capture email addresses is vital, how to determine the value of your valid emails; why creating dynamic transaction [...]

So you’ve decided enough is enough, and are ready to figure out what you’re doing wrong with your direct mail campaigns. Congratulations! You’re taking the first step in growing as a marketing manger, and are on your way to growing your profit margin more consistently, and like never before.
It’s important to start out [...]

Today, while I was reading some amazing quotes from
Brian Tracy, I stumbled upon this one, it read:
“Think of yourself as a resource to your clients; an
advisor, counselor, mentor and friend.”
Very simple, yet powerful words; wouldn’t you agree?
In a world were customer care is non existent and
companies are scared to death of engaging in a
conversation with [...]

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