Inside CRM says:
“If your business limits its online presence to advertising banners
and blogging, it’s missing out.
The Internet provides powerful networking opportunities that allow
users to effectively target their audience by logging on to social
sites like LinkedIn, Digg and more.
Take advantage of these tools by asserting your company’s
presence online and reaching more potential [...]

Like marmite, either you like Twitter or you loath it.
But the truth is, it’s out there and is making an impact
on some folks lives.
Here’s a presentation given my Evan William on what’s going
on with Twitter and how people are putting the tool to good use.
I just wonder how long this tool will be around.

Share and [...]

As marketing trends go, social media is hot right now. It’s changed the way we do business and communicate on the internet. And while companies still rely heavily on organic search and email as their main forms of advertising and communication, they’re missing out on an opportunity to embrace one of the oldest and most powerful forms of advertising there is – word of mouth.

Apparently it can.
Forrester’s Charlene Li, conducted comprehensive research on the subject, last year, and the findings are promising.
She produced two reports: The ROI of Blogging and a Case Study.
Why should you read them?
Because, if you find yourself on the brink of blogging but are unwilling to take the plunge, then her report reveals how you [...]

Maybe because they don’t like change, feel it’s too complicated or can’t measure results.
I can appreciate where they’re coming from, because I felt the same.
But if knowing what customers think of them or their products is important, then getting ’social’ is the way to go. But how? Should a CMO be social for social sake [...]