Do you know how to analyze web statistics so well, that you instantly see where to tweak a keyword here or a phrase there that boost sales?
If not Nicole Rawski offers practical solutions how you can.
Her topic sparked a lively conversation at the end. You’ll find the comments as interesting as her report.

According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.