If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I [...]

Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

With conglomerates imploding right, left and center, for lack of due care and diligence towards their customers, clients and shareholders, Ben Nneji’s message ‘the secret reason why companies lose clients’ has come too late. But for the rest of us, his advice is life saving.

When I surf the net, I’m surprised to see many corporate sites don’t offer an incentive to motive prospects to sign up for their e-newsletter; if they offer an e-newsletter at all. Not sure what an incentive is?