Celine Horan's blog for the professional development market » Campaigns

It's Easy Being Green by Mediapost.com

Celine — Thu, 11 Jun 2009 11:14:47 +0000

Brad Stewart encourages marketers to “leverage marketing dollars to not only act like a good corporate citizen, but actually be a leader in sustainable social investment.”

He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world in the process.”

Boy, this guy is really into being green.

But with more companies embrassing the idea that being green is a good move and more of the people we serve expecting us to be so; it’s good to know, that there are ways we can ‘be green’ without negatively affecting ROIs. In fact, going green could actually boost ROIs.

Think about it.

How to increase market share and profits in a recession

Celine — Mon, 18 May 2009 07:16:40 +0000

According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.

So if you’ve scaled back your marketing budget, think again because this is the best time to really get your brand out there. And according to McGraw-Hill Research, companies who didn’t cut back their budgets during a recession, earned higher than average sales growth for three years after the downturn had passed.