Recently I was reading Seth Godin’s Blog and
stumbled on this insert.
Seth wrote:
Paul just sent over this video of a dance tribe forming spontaneously
at a music festival.
My favorite part happens just before the first minute mark. That’s
when guy #3 joins the group. Before him, it was just a crazy dancing
guy and then maybe one other crazy [...]

In this age of information overload it’s good to know there is a method of communication that never goes out of fashion – before and after stories.
Young or old, rich or poor, everyone loves a good before and after story. And the great thing is, you can use this important fact in your marketing efforts [...]