If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

According to a Forrester report on mediapost.com, marketing budgets are being cut by 3% this year. And due to this, marketers are left scratching their heads, figuring out how to do more with less.
Now forced to use their brains rather than their budgets, one source being tapped into for inspiration is social marketing, a ‘let’s [...]

In this age of information overload it’s good to know there is a method of communication that never goes out of fashion – before and after stories.
Young or old, rich or poor, everyone loves a good before and after story. And the great thing is, you can use this important fact in your marketing efforts [...]

If you want to survive and thrive through the baby boom crisis and beyond, then you would do well to follow Millionaire Rapper 50 Cents’ business model.
Recently I read an article in Fortune magazine. It featured Mega Star Rapper 50 Cents. I was intrigued to find his business model was a simple one [...]