In this age of information overload it’s good to know there is a method of communication that never goes out of fashion – before and after stories.
Young or old, rich or poor, everyone loves a good before and after story. And the great thing is, you can use this important fact in your marketing efforts [...]

“If you don’t get noticed, you don’t have anything. You just have to be
noticed, but the art is in getting noticed naturally, without screaming or
without tricks.” – Leo Burnett
Over the period that I’ve been concepting with clients on how to increase their ROIs, one of the biggest challenges or frustrations I’ve run into, is [...]

Melissa Campanelli offers five e-mail marketing trends to watch, which reveals the best e-mail marketing practices that are working right now.
Such as user generated content plus using an effective feature which combines social media and friend forwarding, integrating web site navigation, focused, clear, compelling messages and CAN-SPAM compliant footers.
Personally, I think it’s better to put [...]

So you’ve decided enough is enough, and are ready to figure out what you’re doing wrong with your direct mail campaigns. Congratulations! You’re taking the first step in growing as a marketing manger, and are on your way to growing your profit margin more consistently, and like never before.
It’s important to start out [...]

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