Kevin Hillstrom provides a thoughtful look at the current state of email marketing, where we get all excited about a 0.15% response rate and feels the model is broken.
He suggests an entirely different approach focused on training our customers to ‘interact’ and engage with us and celebrate that rather than the ’stats’.
Hillstrom acknowledges that his [...]

Arthur Middleton Hughes offers five quality tips and insights into how to build customer relationships with your list and backs up his ideas with real world examples from a variety of sources.
His tips include; why continuing to capture email addresses is vital, how to determine the value of your valid emails; why creating dynamic transaction [...]