It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened.
When a prospect picks up your envelope, together with his other post, he spends less than [...]

To understand your customers takes time and empathy. Empathy stems from putting yourself to one side and figuring out, how a customer really feels about a particular problem you plan to solve, and feel those same feelings alongside them.