“Hey man, put out the worst single on our new album, okay?”

No, they’ll NEVER say that to their record company. Why?

Because, they understand that when they give away their best songs for free, their fans will go out and buy that single or better yet, the album. But before they do, they can enjoy hearing the single over and over again — free!

What’s the result of giving away the good stuff for free?

Fans go out and buy the single or better yet, buy the album, then maybe go to a concert. And if they really like them, they happily buy whatever else they offer them.

It’s a well known fact, devoted fans are very willing to go the extra mile for their favourite artists. Because, besides them being very good at what they do, they’re willing to give away their songs first. Just look at how fast Michael Jackson’s tickets sold out in London recently; warp speed fast.

Giving freely without expecting anything in return takes courage

The same holds true for businesses; prospects are so impressed when businesses move the free line. It shows a trust and relationship that goes beyond the cold act of exchanging goods for money. Nevertheless, giving freely without expecting anything in return takes a lot of courage.

But the positive impact that simple act can have on a business is phenomenal.