If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

Dian Schaffhauser offers how-to tips to help you boost your e-zine’s value, such as making your e-zine and site work in sync and crafting headlines that are honest, short and direct.