Tipping Point author Malcolm Gladwell, gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

The fundamental truth that humans want the freedom to choose and aspire to enjoy a few top draw items from time to time is revealed very well [...]

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I [...]

Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

Yes that’s right – give away your best ideas or stuff for FREE. Rock stars do this all the time. The result? Fame and fortune. Have you ever heard of a singer say to their record company; “Hey man, put out the worst single on our new album, okay?” No, they’ll NEVER say that to their record company. Why?

Would you approach someone you just met and ask them to marry you?
No, of course not.
You know it takes time, requires plenty of communication, a gradual deepening of trust, before you ask the big question.
So too in business.
But far too often, companies loose patience and cut straight to the big question. They forget the [...]