Tipping Point author Malcolm Gladwell, gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.

The fundamental truth that humans want the freedom to choose and aspire to enjoy a few top draw items from time to time is revealed very well [...]

With conglomerates imploding right, left and center, for lack of due care and diligence towards their customers, clients and shareholders, Ben Nneji’s message ‘the secret reason why companies lose clients’ has come too late. But for the rest of us, his advice is life saving.

Yes that’s right – give away your best ideas or stuff for FREE. Rock stars do this all the time. The result? Fame and fortune. Have you ever heard of a singer say to their record company; “Hey man, put out the worst single on our new album, okay?” No, they’ll NEVER say that to their record company. Why?

Would you approach someone you just met and ask them to marry you?
No, of course not.
You know it takes time, requires plenty of communication, a gradual deepening of trust, before you ask the big question.
So too in business.
But far too often, companies loose patience and cut straight to the big question. They forget the [...]

Firstly, think one person, not list. Here’s how. Imagine, you’ve been invited to visit a friend on a regular basis to chat. How would you go about building that friendship? What questions would you ask him on the first visit, what about the second? What questions would he ask you?