Sean Cheyney from imediaconnection.com reminds
us that change is good and that sticking with
what we know is marketing suicide.
But as marketers/consumers, we are always witness
to marketing tactics that have left us thinking,
“hmmmm” or wonder; “What where they thinking?”
Clearly they didn’t get the memo.
Check out his six tactics and see if you’ve
ever made any of these marketing [...]

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

The internet has become a powerful platform for so many leaders.
I for one have met some fantastic [...]

According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.