Posts Tagged ‘Market Share’

Chris Anderson (Wired): Technology’s Long Tail

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I [...]

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How to increase market share and profits in a recession

According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.

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