Celine Horan's blog for the professional development market » Market Share http://celinehoran.com/Blog Tips and musings for the professional development & recruitment cmo Tue, 14 Jul 2009 20:07:48 +0000 http://wordpress.org/?v=2.8 en hourly 1 Chris Anderson (Wired): Technology’s Long Tail http://celinehoran.com/Blog/2009/06/22/chris-anderson-wired-technologys-long-tail/ http://celinehoran.com/Blog/2009/06/22/chris-anderson-wired-technologys-long-tail/#comments Mon, 22 Jun 2009 14:24:40 +0000 Celine http://celinehoran.com/Blog/?p=286 Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I wonder?

Do companies have a plan in place to combat the ‘free’ train when it comes knocking? If not, they will get a very nasty wake up call, as revealed in Chris’ presentation.

]]> http://celinehoran.com/Blog/2009/06/22/chris-anderson-wired-technologys-long-tail/feed/ 0 How to increase market share and profits in a recession http://celinehoran.com/Blog/2009/05/18/how-to-increase-market-share-and-profits-in-a-recession/ http://celinehoran.com/Blog/2009/05/18/how-to-increase-market-share-and-profits-in-a-recession/#comments Mon, 18 May 2009 07:16:40 +0000 Celine http://www.celinehoran.com/Blog/?p=137 According to MarketingSherpa’s 2009 Ecommerce Benchmark Report, companies who invest in their brand and market presence, emerge from down economies in a stronger position than those who choose to pull back. In some respects, a recession creates conditions which favor companies that choose to invest more, rather than less.

So if you’ve scaled back your marketing budget, think again because this is the best time to really get your brand out there. And according to McGraw-Hill Research, companies who didn’t cut back their budgets during a recession, earned higher than average sales growth for three years after the downturn had passed.

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