Sean Cheyney from imediaconnection.com reminds
us that change is good and that sticking with
what we know is marketing suicide.
But as marketers/consumers, we are always witness
to marketing tactics that have left us thinking,
“hmmmm” or wonder; “What where they thinking?”
Clearly they didn’t get the memo.
Check out his six tactics and see if you’ve
ever made any of these marketing [...]

Brad Stewart encourages marketers to “leverage marketing dollars to not only act like a good corporate citizen, but actually be a leader in sustainable social investment.”
He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world [...]

Do you know how to analyze web statistics so well, that you instantly see where to tweak a keyword here or a phrase there that boost sales?
If not Nicole Rawski offers practical solutions how you can.
Her topic sparked a lively conversation at the end. You’ll find the comments as interesting as her report.