Sean Cheyney from imediaconnection.com reminds
us that change is good and that sticking with
what we know is marketing suicide.
But as marketers/consumers, we are always witness
to marketing tactics that have left us thinking,
“hmmmm” or wonder; “What where they thinking?”
Clearly they didn’t get the memo.
Check out his six tactics and see if you’ve
ever made any of these marketing [...]

With conglomerates imploding right, left and center, for lack of due care and diligence towards their customers, clients and shareholders, Ben Nneji’s message ‘the secret reason why companies lose clients’ has come too late. But for the rest of us, his advice is life saving.

According to a Forrester report on mediapost.com, marketing budgets are being cut by 3% this year. And due to this, marketers are left scratching their heads, figuring out how to do more with less.
Now forced to use their brains rather than their budgets, one source being tapped into for inspiration is social marketing, a ‘let’s [...]

Alan Bayham, President of Bayham Consulting (opportunityrx.com), believes sales representatives must tailor their approach based on a buyer’s behavioral type.
He offers four types; the Donald Trump/Direct type; the Richard Simmons/Interpersonal type; the Aunt Bee/Safety or Status Quo type and the Albert Einstein/Contemplative type.
His article goes on to explain how to deal with each type, once [...]

So you’ve decided enough is enough, and are ready to figure out what you’re doing wrong with your direct mail campaigns. Congratulations! You’re taking the first step in growing as a marketing manger, and are on your way to growing your profit margin more consistently, and like never before.
It’s important to start out [...]