Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change.

The internet has become a powerful platform for so many leaders.
I for one have met some fantastic [...]

As marketing trends go, social media is hot right now. It’s changed the way we do business and communicate on the internet. And while companies still rely heavily on organic search and email as their main forms of advertising and communication, they’re missing out on an opportunity to embrace one of the oldest and most powerful forms of advertising there is – word of mouth.