Posts Tagged ‘marketing strategy’

Chris Anderson (Wired): Technology’s Long Tail

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

It’s interesting to see how technology starts at premium but very quickly is ‘free’. Will this happen in the e-learning, LMS and Saas markets I [...]

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50 social sites that every business needs a presence on by Inside CRM

Inside CRM says:
“If your business limits its online presence to advertising banners
and blogging, it’s missing out.
The Internet provides powerful networking opportunities that allow
users to effectively target their audience by logging on to social
sites like LinkedIn, Digg and more.
Take advantage of these tools by asserting your company’s
presence online and reaching more potential [...]

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Evan Williams on what’s behind Twitter’s explosive growth

Like marmite, either you like Twitter or you loath it.
But the truth is, it’s out there and is making an impact
on some folks lives.
Here’s a presentation given my Evan William on what’s going
on with Twitter and how people are putting the tool to good use.
I just wonder how long this tool will be around.

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Are your products and services remarkable?

Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

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The secret reason why you lose clients by imediaconnection.com

With conglomerates imploding right, left and center, for lack of due care and diligence towards their customers, clients and shareholders, Ben Nneji’s message ‘the secret reason why companies lose clients’ has come too late. But for the rest of us, his advice is life saving.

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