Maybe because they don’t like change, feel it’s too complicated or can’t measure results.
I can appreciate where they’re coming from, because I felt the same.
But if knowing what customers think of them or their products is important, then getting ’social’ is the way to go. But how? Should a CMO be social for social sake [...]

So you’ve decided enough is enough, and are ready to figure out what you’re doing wrong with your direct mail campaigns. Congratulations! You’re taking the first step in growing as a marketing manger, and are on your way to growing your profit margin more consistently, and like never before.
It’s important to start out [...]

Today, while I was reading some amazing quotes from
Brian Tracy, I stumbled upon this one, it read:
“Think of yourself as a resource to your clients; an
advisor, counselor, mentor and friend.”
Very simple, yet powerful words; wouldn’t you agree?
In a world were customer care is non existent and
companies are scared to death of engaging in a
conversation with [...]

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A couple of days ago I talked about how important it is, to watch what your competitor or competitors are up to in the marketplace. So as not to copy their style and find your own voice.
Today there is something else I’d like to talk about, and that is to consider the positive reasons why [...]