Far too often we hear how big companies are muscling out smaller companies in the hopes of holding onto supremacy in the marketplace; Bill Gates being a perfect example.
It’s true, bigger companies do have the money to slug it out but with the rise of the Internet, database marketing, data-mining techniques and other research methods, [...]

If you’re looking for three reasons why you should include an offer in every marketing piece you produce, then you will want to read this article.
The three points I’m revealing today, are based on physics and psychology. After reading this article you’ll understand the fundamental truth of why it’s vitally important to include offers [...]

I’m a member of SoftwareCEO.com’s forum and recently replied to a very interesting question I found there. The reciprient found my reply useful so thought I’d write it
here in the hopes you might find it useful too.
Here it is:
This statement you made really intrigued me. You said:
“We do want to strengthen the ROI message, but [...]

Running a strong, clear marketing campaign that has a clear Unique Selling Proposition coursing right through it, is not easy, but it’s vital for business success and survival. You just have to look at Obama’s marketing campaign to see that when you get it right, the results can be amazing.
In today’s marketplace a fuzzy [...]

Wherever I look nowadays everyone is talking about, among other things, the ‘talent crunch’ or ‘brain drain’ and how companies will suffer from it. While this is certainly true, I’ve not read one article that has considered how the loss of so many could negatively affect how the market place will function or how it [...]