Are you willing to be remarkable in your marketing?
Smart companies know that being remarkable sells products, lots of it.
In this video presentation by Seth Godin, explains how living
on the edge, being remarkable is where the action is and ultimately,
where the success, fun and money is.

According to Seth Godin, being perfect and safe is boring.
No-one [...]

Brad Stewart encourages marketers to “leverage marketing dollars to not only act like a good corporate citizen, but actually be a leader in sustainable social investment.”
He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world [...]

Do you know how to analyze web statistics so well, that you instantly see where to tweak a keyword here or a phrase there that boost sales?
If not Nicole Rawski offers practical solutions how you can.
Her topic sparked a lively conversation at the end. You’ll find the comments as interesting as her report.

As marketing trends go, social media is hot right now. It’s changed the way we do business and communicate on the internet. And while companies still rely heavily on organic search and email as their main forms of advertising and communication, they’re missing out on an opportunity to embrace one of the oldest and most powerful forms of advertising there is – word of mouth.

Running a strong, clear marketing campaign that has a clear Unique Selling Proposition coursing right through it, is not easy, but it’s vital for business success and survival. You just have to look at Obama’s marketing campaign to see that when you get it right, the results can be amazing.
In today’s marketplace a fuzzy [...]