Celine Horan's blog for the professional development market » Measurement http://celinehoran.com/Blog Tips and musings for the professional development & recruitment cmo Tue, 14 Jul 2009 20:07:48 +0000 http://wordpress.org/?v=2.8 en hourly 1 Print advertising drives on-line leads by On-line Media Daily http://celinehoran.com/Blog/2009/05/28/print-advertising-drives-on-line-leads-by-on-line-media-daily/ http://celinehoran.com/Blog/2009/05/28/print-advertising-drives-on-line-leads-by-on-line-media-daily/#comments Thu, 28 May 2009 14:49:57 +0000 Celine http://www.celinehoran.com/Blog/?p=185 According to Telmetrics, a research company based in Toronto; traditional print media continues to drive on-line leads.

If your URL visits has slowed down recently, then your hope may be renewed by these results.

URL visits presented 44% of leads on average, while call traffic generated 56% of leads. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads driven by print Yellow Pages.

Maybe off-line advertising is still effective after all.

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