It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened.
When a prospect picks up your envelope, together with his other post, he spends less than [...]

If you want to create attention grabbing headlines then you have to practice until you know instinctively when you’ve written a winner. The best way to do that is to test, test and test your headlines again on your prospects, and they will let you know whether or not you have a winning headline on [...]

When I surf the net, I’m surprised to see many corporate sites don’t offer an incentive to motive prospects to sign up for their e-newsletter; if they offer an e-newsletter at all. Not sure what an incentive is?