He goes on to encourage us to “raise the bar so that our campaigns not only gain increased ROI, but also gives us the shivers by creating a better world in the process.”

Boy, this guy is really into being green.

But with more companies embrassing the idea that being green is a good move and more of the people we serve expecting us to be so; it’s good to know, that there are ways we can ‘be green’ without negatively affecting ROIs. In fact, going green could actually boost ROIs.

Think about it.